Customer focus isn't always easy. We can become distracted by all the features in our digital work tools and lose sight of what is really important. It's more important than ever that we bring the customer back to the centre of everything we do. With tools like Jira, it's easy to get lost in all the issues to do. Jasmin will explain why it's so important to eliminate the noise, and how you can use tools like Easy Agile User Story Maps and Easy Agile Personas for Jira to become more customer centered.